Cardiff Rugby are considering taking the rebrand back to Cardiff and away from “Blues” to the next level by making the Cardiff RFC badge the entire club’s badge once again.
Currently the first team are using a variation of the Cardiff Blues badge, which is believed to have been implemented as a cost saving measure in terms of re-branding signage around the ground and on official club output.
However, at the AGM of the Cardiff Athletic Club rugby section on Monday night, outgoing committee chairman Chris Norman confirmed that Richard Holland had requested a meeting in regards to utilising the historic badge as the club’s badge, with the rugby club confirmed as holding the license to it since 1997.
It is not yet known whether the change would come into effect for next season, with jerseys for the 2022/23 campaign due to be signed off in the next two months, or whether the first team will become officially Cardiff RFC with the Rags adopting the old Cardiff Athletic name.
Also at the meeting, Norman noted that a three-year extension to the current lease for the Cardiff Arms Park is very close to being signed, reflecting the current three-year payment agreement announced by the Professional Rugby Board recently.
This would allow a longer term lease to be negotiated, while CAC has also formed a ground redevelopment group to investigate refurbishing the ground and any potential commercialisation of the land alongside that.